My Beef with Pantone

Thanks to my sisters I'm always up on what the latest "color of the year" is per Pantone. Now I don't mean that as some kind of excuse to justify my manhood; I'm perfectly happy being a man who knows these kinds of things. I just wouldn't know about it were it not for my sisters. So thank you, dear sisters of mine.

That said, I have a beef with this year's color of the year:

Allow me to rephrase that. I don't have beef with the color, per se. In fact, I rather like it. I've always loved orchids (which gives me something in common with the most desirable contestants for The Bachelor...again, not ashamed), I generally have warm feelings towards purples, and I think the visual design of the image above is fantastic.

My beef mainly comes from the name of the color. Radiant Orchid. Now I don't know about you, but the word "radiant" doesn't describe this color for me. When I think of something that's radiant I think of something that's bright, something that catches my attention. I think of it similar to how I understand words like "dazzling" and "brilliant." And this color ain't none of them things.

This "radiant orchid" is a great color. It's calming. And soothing. And maybe even a little bit nostalgic. But nowhere in this color do I see radiance. And I needed the world to know that I see no radiance here. 

There, I've spoken my piece.